Navigation Menu

Monitoring customer activity

bankmecu uses three indicators to gauge the strength of customer relationships:

  • Average customer value. This figure presents total loans and total deposits per customer. Average customer value rose $1,844 to $44,323. In the past five years, average customer value grew by 53.3%.
  • Share of wallet. This figure measures how much of a customer’s banking is conducted with bankmecu. Overall, we captured 29% of our customers’ banking business in 2014, up 2% from the previous year and up 9% since 2010. Growth was driven by more customers using the Bank for small and large loans, although these increases were partially offset by a falling share of deposits.